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Who We Are – Caroline Larocca

Welcome to CLED

your event destination

It is our responsibility, our honor, our deepest desire and earnest promise to make your day as perfect as possible. A day filled with joy, laughter, hope, beauty, love and memories.

Meet CLED

Caroline's journey began in the summer of 1988 with an internship with a notable NYC wedding planner. Fast forward almost 10 years of finishing college, tying the knot, traveling the world, and starting a family in 1997 she had the opportunity to start her own business and there was not a shadow of a doubt that it would be event planning. Fast forward a couple of more years where she took the next step and expanded into a full service event production. In 2003, she blossomed into an award winning floral design firm. Now, over twenty years and more than a thousand events later, her passion for planning and designing events is as powerful as it was back when it was just a dream.

Much like Rome was not built in a day, no great event is built without a team. The CLED team is comprised of planners, creatives, designers, visionaries, managers, set up and break down teams, and artisans with endless talent. CLED prides itself on a loyal, caring, dedicated, and hard working staff, who make every event a joy to create.

We invite you to peruse our website and see what we have accomplished for brides, corporations, charitable organizations, gatherings and celebrations. We hope you are inspired by all the joy and happiness our events bring and hopefully we can bring that same love to your event. ~Caroline

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Happy Clients
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What Our Happy Clients Are Saying

testimonials

The CLED staff will make your wedding exactly the way your want it and it will be the most pleasant experience ever. This is a reason this group has been voted the number 1 wedding and event planners several years in a row!! They are First Class!!

Angela

Caroline and her team are absolutely amazing! She went above and beyond planning our dream wedding. We came into the planning process unsure of exactly what we wanted. However, through appropriate questions and conversation, she was able to take all our thoughts and create our dream wedding. She kept us on a time schedule to be sure we had everything done in a timely manner and suggested amazing vendors to choose from. She truly made our wedding planning experience less stressful and fun! We had a wedding that exceeded our dreams which would not have been possible without her. She made my husband and I feel truly special on our wedding day and we highly recommend her services not only for weddings but other event planning as well.

Morgan

Caroline and her CLED Team are phenomenal!!! They made all of our wedding dreams come true! From the bouquets filled with rhinestones to the magical reception decorations that had ourselves and our guests in complete awe, her talents are above anyone and anything I have ever seen! She brought to life our vision and sprinkled her magic over every detail!! There is no question about it, CLED is the way to go!!! We love her and her amazing team!!

Jessica

Caroline was a pleasure to work with! We could not be more pleased with her final product. From the beautiful floral in the church to our bouquets and fireplace mantel we were so happy. She is easy to work with, responsive and made the little details simple. We really enjoyed working with CLED and would recommend her to anyone!

Amy

Caroline was the absolute best to work with. I don’t know much about florals, and quite honestly didn’t see the importance in them. But once I saw out venue with all the centerpieces she had created, I was blown away. Caroline has a great eye and really listened to everything we said when it came to the theme we had going for our wedding. Could not be more thankful for her and the amazing job she did for our wedding!!

Kate

Wow! I could not be happier with CLED. Caroline and her team were extremely professional, helpful, and truly made my wedding day perfect. After getting engaged and starting a new, demanding job within a week, planning a wedding in 8 months seemed impossible. Caroline did an amazing job taking the stress off of my plate and really brought things together for the big day. The flowers, decor, everything worked out beautifully even after some rain made us move the ceremony the day of.

Cait

Hiring Caroline and her crew was the best decision we made while planning our daughter’s wedding. Caroline was responsive, pleasant and easy to work with throughout the process. She guided us from the beginning to the end and by the time the date arrived, the pressure was off. We knew that whatever might arise–Caroline would handle it.

Stephanie

Caroline is amazing! From the first time I met her to discuss the wedding she has surpassed all of my expectations. She is organized, detail-oriented, and experienced. Planning a wedding is a huge task with lots of stress but with Caroline’s help she made the event stress-free for everyone. We had a 300 person wedding and I was concerned about seating and being over crowded at a venue that I loved. Her experience and insights for event planning transformed the venue to a perfect balance between a full event yet had adequate space for all.

Ruby

Like every other bride, I immediately started researching all local vendors the day after we got engaged. A wedding planner was something that I knew I would love to have, but wasn’t something I considered a “necessity” (at the time). After hearing about Caroline through a reception venue, I decided to give her a call, and I never looked back! Caroline was super flexible with my tough working schedule, creating Skype dates, phone calls, and face-to-face meetings whenever possible to make sure all of my needs were met. We hired Caroline as our full-service planner, as well as our florist AND our decor manager. She went above and beyond the entire timeline of our engagement- 9 months- and especially the month-of, week-of, and day-of.

Heidi

Perfect. Absolutely perfect. We had one webinar with Caroline and knew she was the one. We used her for planning and decor; it was everything we could ask for. If you want someone that will plan and design your wedding, you want Caroline.

JJ

JJ

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Distinguished Client Base

  • Radford University
  • Abry Partners
  • Roanoke College
  • Moss Center for The Arts
  • Ferrum College
  • Business Solutions Inc.
  • ITT Night Vision
  • Allstate Insurance
  • Archstone Properties
  • Children’s Miracle Network
  • Junior Achievement of SW Virginia
  • It Works Global
  • Toyota Northeast
  • Roanoke Symphony Orchestra
  • American Cancer Society
  • Fox/CW 5 Roanoke
  • Virginia Children’s Theatre
  • Center In The Square
  • The Jefferson Center Foundation
  • Taubman Museum of Art
  • Marsh & McLennan
  • Novozymes
  • Primland Resort
  • Audi
  • North Cross School
  • Roanoke Catholic School
  • Roanoke Children’s Theatre
  • Carilion Clinic
  • Virginia Tech Carilion School of Medicine
  • Rotary Foundation
  • Eldor Corporation